Taking immersion outdoors: Inside Minecraft’s ‘Moonlight Trail’ in Buenos Aires

Argentina is currently positioning itself as a leading market and a massive magnet for family entertainment in Latin America.

So the decision by Mojang Studios and Microsoft to select Buenos Aires for the global debut of Minecraft Experience: Moonlight Trail, co-produced by Experience MOD and Supply + Demand, was no coincidence.

Historically, the country has been a vital nerve centre for “crafters” in the region. The local entertainment ecosystem is excellent. When combined with the operational strength of local production teams,…

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