Exclusive: DEAG founder Peter Schwenkow plots €100m return to live business
Two years after stepping away, he has announced plans to build a pan-European network of mid-sized promoters, producers, and operators
News By Hanna Ellington | 3 September 2026
Two years after stepping away from the institution he created, DEAG founder and German stalwart Peter Schwenkow has revealed plans to create a pan-European company with €100 million in available funding, in an exclusive conversation with IQ.
The to-be-named umbrella company aims to establish a network of mid-sized promoters, producers, and operators in the live and family entertainment domain across Europe. Launching with €100 million in available funding from Swiss-based Ufenau Capital Partners, it is poised for a rapid buy-and-build strategy…
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