How Experience Studios is designing the next generation of stadiums for a music-led future
Principals from Populous' live division unpack how a touring boom is forcing a rethink of venue design as shows get bigger and more advanced
News By Hanna Ellington | 7 September 2026
While stadiums can have a shelf life of 50 years, touring productions can innovate and evolve in a matter of months.
That widening gap, coupled with a boom in touring, is forcing a rethink of how the next generation of stadiums and arenas are designed, say leaders from Experience Studios, with production technology increasingly built into the foundation from day one.
The live entertainment division of leading architecture firm Populous, Experience Studios, has had a hand in designing venues including London’s …