China’s Xiami positions itself as a ‘gateway’ for international acts
The executive producer tells IQ about long-term market development ambitions after nearly 40% of the festival's artists came from abroad
News By Hanna Ellington | 11 September 2026
Helping break down barriers for international acts entering China, Xiami Music & Arts Festival’s executive producer tells IQ about the event’s role as a “gateway” for international acts looking to build a presence in the historically insulated market.
Nearly 40% of the two-stage festival’s acts came from abroad this year, including The Cardigans, Tortoise, Frente!, Gallant, Hayd, and The Horrors. They joined a wide range of emerging and established Chinese talent for the 30,000-capacity festival’s fifth edition, which…
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