‘Must-come destinations’: Income growth sets up Baltics for live boom

Rising incomes in the Baltic nations have made them primary “under-catered” touring markets for international promoters, Lithuania’s Stay Live has said, as the firm tells IQ about “headwinds” priming the region for a potential boom.

Stay Live’s Giedrius Klimašauskas tells IQ international promoters continue to underestimate the spending power of the growing consumer base in the Baltics, as well as the quality of venue infrastructure and audience demand.

EU data from 2025 found the Baltic countries are…

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