Indonesia-based LaLaLa Festival targeting five markets by 2028

Promoter Donny Heru outlines the multi-genre brand's rapid expansion plans following the launch of a new association with Asian organisers

The Flaming Lips at LaLaLa Festival in Jakarta
The Flaming Lips at LaLaLa Festival in Jakarta

Indonesia-based LaLaLa Festival is accelerating its international expansion, with an ambition to reach five markets by 2028, aiming to draw 100,000 fans across three cities in January, just five months after its first overseas event this year.

Established in 2016, LaLaLa has grown from a niche Indonesian forest gathering into a multi-country, multi-genre festival brand. It moved to Jakarta in 2024, where it became a three-day, 25,000-capacity event, and this year, the brand made its international debut in Manila, the Philippines, headlined…

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