How Sónar plans to reclaim the ‘essence’ of its electronic legacy
After mixed feedback on format changes this year, CEO François Jozic is plotting a forward-looking return to form for 2027
News By Hanna Ellington | 4 November 2026
After declaring the Sónar brand “dead” on social media last week, the Spanish electronic music institution is plotting a forward-looking return to form in 2027, CEO François Jozic tells IQ.
The festival will return for its 34th edition from 17-19 June, with the Sónar by Day programme returning to its central Barcelona location after a year away. Sónar by Night will continue with its established four-stage format at the further-out Fira Gran Via site, better suited to the festival’s…
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