Breaking: DEAG to be acquired by Enhanced Group
The US-based sports and entertainment company is taking a 77% controlling stake, with a future goal of moving to full ownership
News By Ciaran Donnelly | 5 November 2026
German live event company DEAG is being acquired by Enhanced Group, the US-based sports, entertainment, and sporting products company behind the Enhanced Games. The company will take a 77% controlling stake of DEAG at a value of $4 per share, totalling an equity value of the acquired stake of $100 million.
The move was described as a “combination” of the companies, as Enhanced’s controlling stockholder, Apeiron Investments, is also a seller of DEAG shares. Apeiron is the wealth management firm belonging to Enhanced…
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