““Do I need an app?” is a question LiveStyled is often asked. Our answer: “Maybe not””

Adam Goodyer

Adam Goodyer, LiveStyled

LiveStyled CEO Adam Goodyer provides a simple guide for those considering whether developing an app could prove helpful for their event or venue

“Do I need an app?” is a question LiveStyled is often asked. Our answer, “Maybe not”, may seem a surprising response. However, it helps to make a fundamental point: any technology viewed in isolation of a real-world problem is useless.

Utilised properly, technology can be transformative to the customer experience and to the business as a whole. But all too often it is implemented for its own sake, in a manner poorly thought through and badly designed.

To make technology…

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