“All our stages are main stages”: Álvaro Covões on booking NOS Alive
"We want people to have options," explains festival boss Covões, reflecting on another successful year for the 55,000-cap. Lisbon event
News By | 24 July 2019
NOS Alive promoter Álvaro Covões has told IQ that the 13th edition of the festival, held in Lisbon earlier this month (11–13 July), was among the best in its history – and a further vindication of a booking philosophy that prioritises a diversity of talent over one or two must-see headliners.
“When I designed this festival, I wanted all the stages to be the main stages,” explains Covões, the managing director of Everything is New (EIN), who founded the 55,000-capacity festival in 2007.
“Of course, last year, capacity-wise it would have been impossible to put Pearl Jam, for example, on the second stage [because of its smaller size]. But that’s the only reason we talk about main stages, second stages, third stages: capacity. It’s nothing more.”
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