From Liverpool to Seoul: Sound City’s Asian adventure
“The level of opportunity in Asia is huge”: Sound City boss David Pichilingi talks setting up shop in Korea, plans for Chinese expansion and Asia’s music market evolution
Feature By | 30 July 2019
Independent festival and conference Sound City has its roots firmly in the northwest of the UK but has recently begun to set its sights much further afield, tapping into the rapidly growing South Korean music industry.
Here, IQ talks to Sound City chief executive David Pichilingi about new ventures overseas, the appetite for new music in Asia and why Sound City is much more than “just” a music festival…
IQ: What are the origins of Sound City?
DS: We launched Sound City in 2008, because it felt at that time that Liverpool was looking backwards. Liverpool is a city with such an important musical history and a strong tradition of shaping popular culture, but it felt like it had got to the point where everything…
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