World’s largest etailer to launch live ticket biz

Has Alibaba Group, the $14bn Chinese ecommerce giant, just out-Amazoned Amazon with the launch of event ticketing operation Tao Piao Piao?

Alibaba Group CEO Jack Ma © Бизнес и Мотивация

Alibaba Group, the world’s largest ecommerce company, is moving into concert ticket sales with the expansion of its US$2 billion Alibaba Pictures ticketing business.

Taobao Dianying, Alibaba Pictures’ film-ticketing subsidiary, has been rebranded ‘Tao Piao Piao’ (roughly “hunting for tickets”) and has partnered with China’s largest entertainment ticket seller, Damai.cn, to allow Damai customers to purchase tickets through its Tao Piao Piao and Alipay mobile apps.

The news comes on the back of Alibaba Pictures raising CN¥1.7…

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