Live Nation buys YouTube MCN InDMusic
The market-leading promoter continues its journey from the festival field into the living room with the acquisition of video monetisation specialist InDMusic
News By | 20 May 2016
Though much has been made in recent weeks of Live Nation’s move into virtual-reality (VR) streaming via a partnership with previously sports-focused VR capture outfit NextVR, the world’s…
leading concert promoter and ticketer has also acquired YouTube rights-management company and multi-channel network (MCN) InDMusic as it continues to seek new opportunities in video.
“Live Nation has one of the largest digital platforms in the music space, but due to the transactional nature of our traffic we’ve been…
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