SFX offloads Fame House to Universal
UMG has purchased the firm, acquired by SFX Entertainment in 2013 to serve as the in-house marketer for ID&T and React festivals, for $1m
News By IQ | 27 May 2016
Universal Music Group (UMG), the world’s largest music corporation and record label group, has acquired digital marketing agency Fame House from SFX Entertainment. Fame House was one of three SFX businesses known to be up for sale, along with download service Beatport and ticketing platform Flavorus.
Universal Music Group (UMG), the world’s largest music corporation and record label group, has acquired digital marketing agency Fame House from SFX Entertainment.
Fame House was one of three SFX businesses known to be up for sale, along with download service Beatport and ticketing platform Flavorus.
UMG – which was, according to Delaware bankruptcy court documents, the sole qualified bidder – reportedly paid US$1 million for Fame House and agreed to take on around $400,000 worth of debts and…
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