Vivendi buys Flavorus from SFX

Vivendi Ticketing, which owns See Tickets and French platform Digitick, will pay cash-strapped SFX Entertainment $4m for its ticketing arm

© Digitick

Vivendi Ticketing, the Delaware-based subsidiary of French mass media conglomerate Vivendi that owns See Group (See Tickets UK and US) and Digitick, has agreed to acquire Flavorus from SFX Entertainment for US$4 million.

Vivendi, also the parent company of Universal Music Group (which bought marketing agency Fame House from SFX last month), won an auction held at the New York offices of law firm Greenberg Traurig on 2 and 3 June. It offered $4m in cash, minus the ‘estimated closing aggregate cure…

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