Superstruct buys into Wacken promoter ICS

James Barton's Superstruct Entertainment makes more moves in the German festival market, snapping up International Concert Service (ICS) and W:O:A

Sabaton perform at W:O:A 2019 © ICS

Superstruct Entertainment has invested in Germany’s International Concert Service (ICS), adding leading metal event Wacken Open Air (W:O:A) to its stable of European festivals.

The Superstruct-ICS deal, which is subject to regulatory approvals, is structured as an “investment and partnership agreement”, in which each company invests in the other, according to Superstruct. The company has similar arrangements with Norway’s Øya Festival, acquired last August, and, more recently, Next Events, the company behind German hip-hop festival Parookaville.

In addition to W:O:A, its flagship festival, ICS produces and promotes ancillary events including Hamburg Metal Dayz, Wacken Winter Nights and motorsports and music festival Werner Race.

ICS founders Holger Hübner and Thomas Jensen, and the current leadership team, will remain in place…

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