Final day of IFF underway

The last day of the sold-out 2019 edition of IFF included a discussion on ‘niche’ festivals and showcases from Charlotte, Squid, Franc Moody and Life

L-R: Kaščák, van Vugt, May, Kreidner, Maiterth and Chapple

Following a packed opening two days of panel discussions, networking events, speed meetings, parties and showcases in Camden, north London, the final day of the International Festival Forum 2019 is finally upon us.

Kicking off proceedings was the ‘Niche Work (if you can get it)’ panel, moderated by award-winning IQ news editor Jon Chapple and featuring Pohoda festival boss Michal Kaščák, Mojo Concerts promoter Maarten van Vugt, CAA electronic music agent Maria May, Montreux Jazz Festival’s head of programming Michaela Maiterth and Seaside Touring’s Thomas Kreidner.

The panel of experts in non-rock events, with representatives from the jazz, electronic music, heavy metal and hip-hop scenes, explored the merits of genre-specific festivals.

Topics discussed included the rise of urban music and the electronic music…

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