Chainsmokers back blockchain ticketer YellowHeart

The Chainsmokers and manager Adam Alpert partner with Josh Katz-led blockchain ticketing platform YellowHeart, giving artists and organisers more control over resale

© The Chainsmokers

Electronic dance music (EDM) stars the Chainsmokers, along with manager Adam Alpert, have lent their support to YellowHeart, a blockchain ticketing platform led by music industry executive Josh Katz.

Katz, a former record company executive and the founder of corporate subscription music provider El Media Group, plans to launch YellowHeart next year, as a “socially responsible live event ticketing platform”.

YellowHeart allows artists, organisers and venue operators to set a maximum resale price and dictate how profits are divided.

The…

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