Viagogo acquires StubHub for $4.1bn

Viagogo CEO Eric Baker is back in control of the company he co-founded in 2000, with eBay recouping nearly 13 times its initial investment in StubHub

Viagogo CEO Eric Baker
Eric Baker, founder of both Viagogo and StubHub © Stanford Graduate School of Business

In a landmark deal that brings together the world’s two largest secondary ticket sellers, Viagogo has announced its acquisition of StubHub for US$4.05 billion in cash.

The deal, announced at 2pm GMT today (25 November), sees Viagogo founder and CEO Eric Baker take control of a company he co-founded in 2000, and which was sold to ecommerce giant eBay for $310m seven years later. In recent months, many eBay shareholders have agitated for the company to divest itself of…

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