Viagogo acquires StubHub for $4.1bn

Viagogo CEO Eric Baker is back in control of the company he co-founded in 2000, with eBay recouping nearly 13 times its initial investment in StubHub

Viagogo CEO Eric Baker
Eric Baker, founder of both Viagogo and StubHub © Stanford Graduate School of Business

In a landmark deal that brings together the world’s two largest secondary ticket sellers, Viagogo has announced its acquisition of StubHub for US$4.05 billion in cash.

The deal, announced at 2pm GMT today (25 November), sees Viagogo founder and CEO Eric Baker take control of a company he co-founded in 2000, and which was sold to ecommerce giant eBay for $310m seven years later. In recent months, many eBay shareholders have agitated for the company to divest itself of slow-performing StubHub, and eBay’s share price rose 6% on news of the sale.

“It has long been my wish to unite the two companies,” comments Baker. “I am so proud of how StubHub has grown over the years and excited about the possibilities for our shared futures.”

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