Green Guardians 2024:
Music Sustainability Alliance

Amy Morrison’s lifelong commitment to both activism and the environment has shaped her decades-long career in the music industry. The MSA is the culmination of her journey.

By IQ | 19 June 2025

Amy Morrison’s lifelong commitment to both activism and the environment has shaped her decades-long career in the music industry. For over 30 years, she’s united these passions, working to halt nuclear tests, greening tours, introducing reusable cups, and fostering sustainability-focused teams.

The MSA is the culmination of her journey.

After 23 years with Concerts West/AEG Presents, Amy left to lead the MSA full-time last year. Founded in 2021, the alliance is dedicated to making the music industry greener through…

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GREEN GUARDIANS 2024:

ASM Global

Venue and event management giant ASM Global is elevating its buildings worldwide, with LEED (Leadership in Energy and Environmental Design)-level certification, or a local equivalent, becoming the new standard.

AEG Europe

AEG Europe, a leader in the live sports and entertainment industry, is using its platform and reach to make a significant impact on the planet.

D&B Group

Guided in part by the United Nations’ 17 sustainable development goals, d&b group has crafted a sustainability strategy that recognises the significant environmental impact of the live entertainment industry.

Pieter Smit

The Netherlands-based transportation group’s sustainability goals focus on two main areas: green facilities and sustainable touring using proven and accessible technologies.

GEI17

GEI gathers leaders and innovators in the live sector to network and accelerate discussions around environmental and social best practice.

Showpower

Netherlands-based Showpower Global has been working alongside ZAP Concerts to install and manage the SmartGrid battery power system on Coldplay’s Music of the Spheres World Tour.

Mojo Concerts

The company aims to make its festivals, concerts, and offices climate-neutral and circular by 2030, with the initiative also including popular Amsterdam venues AFAS Live and Ziggo Dome.

Co-op Live

With a focus on fan travel, Co-op Live and Transport for Greater Manchester created a groundbreaking sustainability initiative allowing fans to travel for free on designated routes with an event ticket.

The Changency

Berlin-based creative sustainability agency The Changency has a vision to combine the joy of music with a sustainable way of living.

DJs 4 Climate Action

As one of a rising crop of acts who are placing sustainability at the heart of their careers, Lime Cordiale are looking at every aspect of their activities to ensure they are minimising their carbon footprint

Latitude Festival

The Suffolk-based UK festival began trialling hydrogen power across their event with a new partnership utilising GeoPura’s Hydrogen Power Units (HPUs) for clean energy at this year’s event.

GeoPura

GeoPura is a company providing zero-emission energy solutions by using renewable sources like solar and wind to create green hydrogen.

Maggie Baird

In 2020, Maggie Barid founded Support + Feed – an initiative committed to mitigating climate change and increasing food security by driving global demand, acceptance, and accessibility of plant-based food.

EarthPercent

EarthPercent is the music industry’s climate-focused foundation. It aims to make the planet a stakeholder in music by working with artists and industry groups who donate a small share of their revenue.

FEAT.Live

FEAT.Live is an Australia-based, artist-led agency working to address climate change by using the music industry’s influence.

Øyafestivalen

The annual Norwegian music festival has tapped into its city’s power grid rather than use fossil-fuelled generators in an effort to protect its location in Oslo’s Tøyen Park.

Ecotricity Grid Faeries

The brainchild of sustainability entrepreneur Dale Vince OBE, founder of Ecotricity, and Claire O’Neill, A Greener Future co-founder, Grid Faeries is the world’s first 3MWh battery for the festival market.

KB Event

As one of a rising crop of acts who are placing sustainability at the heart of their careers, Lime Cordiale are looking at every aspect of their activities to ensure they are minimising their carbon footprint

Coldplay

Having set ambitious targets to cut carbon emissions, the band confirmed this year that they had exceeded expectations as their Music of the Spheres World Tour continues to raise the bar.

Artists Step Up

As one of a rising crop of acts who are placing sustainability at the heart of their careers, Lime Cordiale are looking at every aspect of their activities to ensure they are minimising their carbon footprint

Pixmob

Working with Coldplay and their ambitious green touring goals, PixMob developed the world’s first compostable wristband (the ultrabright 7-LED wristband) for the active Music of the Spheres World Tour.

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