Loud & Proud 2025:
Nxdia | Wasserman Music

Playful, riotous, and unapologetic, Egyptian-Sudanese singer-songwriter Nxdia’s powerful nature runs through every vein of their alt-pop signature.

By IQ | 18 June 2025

AGENTS: Marty Diamond (NA) ,Holly Rowland & Alex Hardee (ROW) | Wasserman Music   Playful, riotous, and unapologetic, Egyptian-Sudanese singer-songwriter Nxdia’s powerful nature runs through every vein of their alt-pop signature.

AGENTS: Marty Diamond (NA) ,Holly Rowland & Alex Hardee (ROW) | Wasserman Music

 

Playful, riotous, and unapologetic, Egyptian-Sudanese singer-songwriter Nxdia’s powerful nature runs through every vein of their alt-pop signature.

Born in Cairo and raised in Manchester, UK, Nxdia came into songwriting early in life, pouring feelings into poetry and music to process the world around them. From queer awakening anthem She Likes A Boy to exploring the emotional whiplash of feeling everything and nothing in Feel Anything, Nxdia is unravelling their own vulnerabilities to connect with others.

Gender dysphoria and freedom of…

Looking for full access?

Enjoy unlimited access to all digital content by subscribing to IQ

Subscribe

Share this

LOUD & PROUD 2025:

JGrrey

Primary Talent International

Having first caught the public’s attention in 2017, JGrry has gone on to rack up millions of streams, with a fresh and soulful sound that swings between improvisation and revelation.

PXSSY PALACE

ATC Live

PXSSY PALACE have been at the forefront of club culture for over a decade, setting trends and breaking boundaries both culturally and musically.

Millie Manders and The Shutup

Midnight Mango

Millie Manders and The Shutup create cross-genre punk that is hard to ignore.

Toya Delazy

Earth Agency

Toya Delazy is a London-based singer, producer, pianist, dancer, and performer, who is originally from KwaZulu-Natal in South Africa.

Miya Folick

Primary Talent International

LA-based singer-songwriter Miya Folick is driven by instinct and drawn to the murk and muck of growth rather than stalled by its complexity.

Benedict Cork

United Talent Agency

British singer-songwriter Benedict Cork was described by Sir Elton John as “sensational” and “a name to look out for” on his Beat 1 radio show – and rightfully so.

Nur-D

MN2S

Minneapolis-based Nur-D is creating something special. A mixture of infectious energy, sharp lyricism, strong storytelling, and a style that defies categorisation.

Tom Aspaul

Solo Agency

Tom Aspaul began his career writing hits for the likes of Kylie, Becky Hill, Suki Waterhouse, and Celeste, before releasing debut album Black Country Disco in ‘20 to critical acclaim.

Tash Sultana

One Fiinix Live

Tash Sultana has never followed the script. The multi-instrumentalist, engineer, producer, sing- er-songwriter, and entrepreneur has built an

Cody Frost

X-ray Touring

Blending punk, rock, and hyperpop, angsty alternative act Cody Frost broke onto the scene with their debut EP IT’S NOT REAL in 2021.

Forest Claudette

Pure Represents

The Forest Claudette sound moves effortlessly between two distinct loves for R&B and pop. Their sonic palette formed on the foundations of ‘00s hip-hop and a burgeoning wave of indie music.

MOST POPULAR

Related Content

L–R: Paradigm London's James Whitting, Dave Hallybone, Alex Hardee and Tom Schroeder

Best of 2022: The Long Tale of Coda

The UK-based agency's founders look back on 20 years of operations in the wake of becoming part of Wasserman Music

Feature 1 January, 2023

Louis Tomlinson

The habit he can’t break: Louis Tomlinson returns to the road

IQ speaks with the masterminds behind the Faith in the Future tour, Tomlinson's second solo world tour since 2020

Feature 30 November, 2023

Best of 2022: Lucy Dickins – A tale of two cities

Looking back on her first 25 years in the music industry, WME's global head of contemporary music and touring revisits her path to the top

Feature 31 December, 2022

Back to top