Stadium Stars 2026:
Nubank Parque | São Paulo, Brazil

Purpose-built with concerts in mind, Nubank Parque has established itself as one of Brazil’s premier stadium destinations for live music and sport

By Hanna Ellington | 29 July 2026

Concert capacity: 50,000 Operator: WTorre Entretenimento In the heart of São Paulo, Nubank Parque has established itself as one of Brazil’s premier stadium destinations for live music and sport.

Purpose-built with concerts in mind, the stadium features a plug-and-play infrastructure with distributed power and connectivity points, acoustics tailored for large-scale music events, and modular back-of-house areas designed for efficient load-ins and rapid changeovers. Dedicated dock access further streamlines touring logistics, ensuring compatibility with major international productions.

Nubank Parque has…

This premium content is available to subscribers only.

Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more

Subscribe

Share this

STADIUM STARS 2026:

Johan Cruijff ArenA

Amsterdam, The Netherlands

Celebrating its 30th anniversary in 2026, Johan Cruijff ArenA has become one of Europe's most influential stadiums with a long-standing reputation for innovation and sustainability

Tottenham Hotspur Stadium

London, UK

Tottenham Hotspur's stadium reopened on the site of the historic White Hart Lane in April 2019, following a £1.2bn redevelopment, doubling the capacity of the ground

Merkur Spiel-Arena

Düsseldorf, Germany

Configurable up to 65,000-capacity, Germany’s Merkur Spiel-Arena has earned a reputation as one of Germany's most versatile destinations for large-scale live entertainment

National Stadium Singapore

The Kallang, Singapore

Strategically positioned between Singapore’s international airport and the city centre, the National Stadium remains the centrepiece of Singapore’s premier live entertainment precinct

AT&T Stadium

Arlington, Texas, USA

Strategically positioned in the Dallas–Fort Worth metroplex, AT&T Stadium has earned its reputation as one of the world's premier live event destinations, becoming a star in the US stadium circuit

Stade de France

Paris, France

With a flexible capacity of over 100,000 spectators, France’s national stadium is a must-play destination for both major international and leading French acts

Kai Tak Stadium

Hong Kong

Opening just last year, Kai Tak Stadium has rapidly established itself as one of Asia’s foremost destinations for major international touring productions

Goyang Stadium

Goyang, South Korea

As some of Seoul's stadiums undergo redevelopment, Goyang has become the country's go-to destination for blockbuster live events

Deutsche Bank Park

Frankfurt, Germany

At the heart of one of Europe's best-connected cities, Deutsche Bank Park has established itself as a premier destination for international touring

Riyadh Air Metropolitano Stadium

Madrid, Spain

Home to Atlético de Madrid, Spain’s Riyadh Air Metropolitano has established itself as one of Europe's leading destinations for stadium touring

Marvel Stadium

Melbourne, Australia

Welcoming more than 47m fans since opening in 2008, Melbourne’s Marvel Stadium has established itself as one of the region’s leading venues for major live experiences

BC Place

Vancouver, Canada

Vancouver's BC Place has emerged as one of North America's fastest-growing stadium destinations, welcoming a record 1.2m visitors in 2024

Accor Stadium

Sydney, Australia

A core part of Australia’s touring circuit, Accor Stadium (the second-largest stadium in the country) combines world-class event infrastructure with a strong focus on sustainability

Allegiant Stadium

Las Vegas, Nevada, USA

Allegiant Stadium, positioned adjacent to the world-famous Las Vegas Strip, has swiftly established itself as one of the premier destinations for global touring

Eden Park

Auckland, New Zealand

As New Zealand’s only stadium with a capacity of more than 50,000, Auckland’s Eden Park continues to raise the bar for touring in the Southern Hemisphere

Estadio El Campín

Bogotà, Colombia

Originally conceived as a modernist concrete structure, El Campín has evolved into a 39,500-capacity venue that balances football fanfare and major concerts

Estadio GNP Seguros

Mexico City, Mexico

Formerly the Foro Sol, Estadio GNP Seguros reopened its doors two years ago and has swiftly reestablished itself as one of the world’s premier live music destinations

Wembley Stadium

London, UK

Dominating the London skyline with its iconic 133-metre arch, the venue is one of the world's most sought-after stops for global touring

SoFi Stadium

Inglewood, California, USA

SoFi Stadium has redefined the modern stadium concert experience, with a 70,000-capacity that is expandable to more than 100,000 for concerts

MOST POPULAR

Related Content

Living La Vida Local: Latin America market report

IQ visits some of the diverse territories that make up the vibrant, ever-expanding Latin American tour circuit

Feature 17 June, 2024

Co-op Live, Manchester, UK

Building(s) for the future: Introducing the new arenas

IQ details the world's next top arenas from the likes of Oak View Group, Live Nation, ASM Global, CTS Eventim, MSG and ATG

Feature 15 September, 2021

Nubank Parque

São Paulo’s Allianz Parque set for new name with Nubank deal

The financial services company has bought the naming rights and will put the new name to a fan vote

News 13 April, 2026

Back to top