“The immersive and experience-driven events industry has been struggling to find its own voice”

Meritaten Mance | Mance Communications

Meri Mance

Meritaten Mance argues the fast-growing touring entertainment sector needs a unified voice to define itself and strengthen its global position

Comment 11 May 2026

Experience and LBE (location-based entertainment)- driven events are part of the new wave of touring entertainment that is currently redefining success. Concept, position, and marketing deliver hundreds of thousands of ticket sales, as well as driving public desire and media interest.

Experience and LBE (location-based entertainment)- driven events are part of the new wave of touring entertainment that is currently redefining success.

Concept, position, and marketing deliver hundreds of thousands of ticket sales, as well as driving public…

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