Achtung Maybe: Germany market report
IQ talks to those on the front line in a robust territory where pressures of rising costs has never been more keenly felt
Feature By IQ | 1 July 2025
Historically one of the most robust live music markets in the world, Germany is not immune to the challenges facing the industry in 2024. IQ talks to those on the front line in a territory where pressures of rising costs has never been more keenly felt.
Germany remains the third-biggest live market in the world, after only the US and Japan. Its turnover is huge – more than €6bn annually from 300,000 events, with over 115m tickets sold [source: BDKV]. It contains markets within markets – Berlin, Hamburg, Munich, Cologne, Frankfurt: all distinct, all mighty – and a massive infrastructure of diversified promoters, modern venues, and household-name festivals.
This is the kind of territory where Taylor Swift finds the time for seven shows of her Eras Tour, and where…
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