From Festivals to Stadium Tours: Asia’s Live Boom is “only getting started”

Asia has become one of the most dynamic touring regions on the planet. For promoters, it’s a story of explosive growth, and a future that’s only just getting started...

When Dennis Argenzia describes the current state of Asia’s live market as “unprecedented,” he isn’t exaggerating. “From 2023 onwards, the amount of growth has been nothing short of incredible,” says Live Nation’s Singapore based president of global touring Asia-Pacific.

“And it’s at all scales – stadiums, arenas, theatres, club shows. Asia used to be a ‘nice-to-have’ on a global tour; now it’s central to many artists’ plans.”

For decades, international artists considered Tokyo, Singapore, and Hong Kong…

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