Audiences want more than just music at festivals
Full Fat's Ella McWilliam shares tips on understanding audiences and how festivals can entice Gen Z to become ticket-buying customers
By IQ | 22 May 2024
There’s been a massive shift not only in audience demands, but also in the media landscape, and what’s happening in the live music industry. For a PR company, audience is everything: understanding who they are, what they like to do, and what they enjoy doing when not at festivals.
What are they passionate about? What do they really think about your event?
2023 was an interesting year for festivals, as there was a lot of change. The market…
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