Inside the Spend Surge: How venues are raising on-site revenue
With stadium concert attendance soaring, venues are getting smarter about how to boost on-site spending. Eamonn Forde hears how venues are maximising revenue opportunity
Feature By IQ | 12 August 2025
Given the number of people they can hold, stadiums effectively reach small-city status when hosting concerts. As such, they require phenomenal infrastructure to ensure all needs are (literally) catered for.
As the stadium sector develops, so too do the techniques to increase per capita spend, ensuring lost revenue opportunities are minimised.
That spend is primarily around F&B and merchandise, although there are VIP and suite options offered as upsells at the ticket-buying stage. With multi-act stadium bills becoming more common,…
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