Deft punk: Barnaby Harrod’s ten live lessons

IQ discovers the key lessons learned by the Madrid-based Mercury Wheels/Live Nation promoter during his fascinating career

Barnaby Harrod
Barnaby Harrod

Having given up his native England in the 1980s, Barnaby Harrod enjoyed a successful decade in a punk band, before fate – and love – saw him pursuing a backstage role. Now celebrating 25 years of Mercury Wheels, he (with the guidance of wife, Elie) has become one of Spain’s top promoters.

Gordon Masson discovers ten of the key lessons learned by Barnaby during his fascinating career.

Born in Cambridge, Barnaby Harrod spent his first four years in the northern English city of Newcastle before the family returned south to London, where he stayed until the age of nine. “We then moved to Oxford, but we moved back to London when I was 13, so I spent all my teenage years around Ladbroke Grove and Portobello Road,”…

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