Down to Earth: Inside Earth Agency’s first decade
As the fiercely independent agency celebrates 10 years of success, its leadership team reflect on their unique approach to business
Feature By IQ | 1 July 2025
At its heart, the story of the first decade of Earth Agency is one of a forward-thinking business consistently ahead of the curve.
It is now ten years since four female agents – Claire Courtney, Isla Angus, Naomi Palmer, and Rebecca Prochnik – united with Luke Williamson to form the company, which has managed to stay on the cutting edge every step of the way.
“We’re not a small major, but neither are we a big boutique agency,” muses Williamson over lunch with IQ in London. “We have 400 artists, 18 agents, and we do eight-figure sales on behalf of artists, so we’re not at the scale of a UTA or WME or Wasserman, but we have headliners, we have people capable of doing 20,000-cap tours, and…
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