“Going independent isn’t just a romantic idea – it’s a lot of hands-on problem solving...”
Competition in Sweden is fierce, with giants like Live Nation and Luger dominating the scene. Still, we believe there’s space for an independent promoter that dares to do things differently – one that prioritises quality and passion over volume.
Last year, FKP Scorpio Sweden co-owners Niklas Lundell and Joel Borg, together with myself and promoter and coordinator Dino Vulic, head of partnerships Magnus Olsson, and financial lead Agneta Edgren, made the bold decision to leave FKP and launch our own…
Johanna Beckman describes how newly-formed Swedish outfit Rush Ent. is doing things differently
Comment 17 November 2025