Latin America’s rock & roll reign
Rock music has long been LatAm’s most powerful and beloved genre, and despite the rise of reggaeton, its popularity shows no sign of waning
Feature By Richard Villegas | 25 March 2026
For decades, rock music has been LatAm’s most powerful and beloved genre, producing tracks like Soda Stereo’s 1990 bestseller Música Ligera. And despite the rise and rise of reggaeton, rock’s popularity shows no sign of waning – and is attracting new generations of fans.
Rock & roll is foundational to modern Latin American culture, taking root in Mexico and Argentina in the 1960s and spreading through the continent in conjunction with powerful social and political movements. Over subsequent…
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