Making plans with Nigel
As he celebrates 40 years as an agent, Nigel Hassler tells Gordon Masson that his success in the business stems from a chance love affair with Canada
Feature By Gordon Masson | 30 March 2026
When country music superstar Garth Brooks takes to the stage at BST Hyde Park in June, it will herald another career highlight for CAA’s Nigel Hassler, who admits that his 40th year in the business is coinciding with one of his most enjoyable periods as an agent.
As with many of his peers, Hassler’s path to the top was an unplanned journey, but with an unwavering work ethic, a strategic approach to building his clients’ careers, and a smattering of serendipity, he has become one of the live music industry’s most respected trailblazers.
But the laser-focused methodology he employs to meticulously help his artist roster expand their fanbases is a long way from the teenager who found himself unenthusiastically signing up to…
Looking for full access?
Enjoy unlimited access to all digital content by subscribing to IQ
