Market Focus: New Zealand

Small Population, Big Sound

Feature By IQ | 12 June 2026

The Land of the Long White Cloud has a strong music heritage, a thriving local scene, and a population hungry for concerts and live entertainment. But it’s not all silver ferns and ice-cream. Lars Brandle takes a closer look at a market that punches above its weight.

The tyranny of distance. It’s an expression familiar to anyone who has spent time in New Zealand/Aotearoa or its larger cousin, Australia. There’s no changing the reality that the lands down under…

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