Small Population, Big Sound: New Zealand market report
IQ takes a closer look at a market that punches above its weight, with its population hungry for concerts and live entertainment
Feature By Lars Brandle | 30 July 2026
The tyranny of distance. It’s an expression familiar to anyone who has spent time in New Zealand/Aotearoa or its larger cousin, Australia. There’s no changing the reality that the lands down under are a really long way from anywhere.
To get to NZ, or away from it, takes time and money. Isolation, in the creative space, isn’t such a terrible thing. Geographical separation, Darwin observed, drives evolution and builds new breeds. Those same evolutionary rules apply to…
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