Overseas Marketing Masterclass
Primavera Sound and EXIT Festival reveal some of the secrets behind building their international fanbases
Feature By IQ | 4 September 2025
As festival organisers look to cast their nets wider in the hope of attracting people from other countries to their events, fans are also increasingly looking across borders, and further afield, to get their annual festival fix.
So how do programmers and marketing teams ensure they are reaching those intrepid individuals that might be tempted to travel across borders, time zones, or oceans? IQ asked two events that have a proven track record for enticing foreign visitors – EXIT…
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