“The UK market is highly competitive, and we see that as an exciting challenge and opportunity”
With digital tickets now dominating and tools like biometrics on the rise, what’s the next leap forward in ticketing tech? I think AI is going to have a significant impact as it becomes more scalable and integrates across our industry.
That’s everything from fan experiences to ticketing operations. For fans, we’re only just beginning to see its potential, with personalised experiences and tailored recommendations. Ultimately, it will be a more fully integrated fan journey, leveraging AI agents across the…
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With 15 years’ experience at Ticketek in Australia, Mackie was recently appointed to lead the company’s UK arm. Here she shares insights from both sides of the planet...
Comment 4 September 2025