Digital Ticketing: Your phone is the new box office
Eamonn Forde explores how the shift to digital ticketing has unlocked a suite of opportunities
Feature By IQ | 4 September 2025
The “analogue era” of ticketing, back when tickets show, is long gone. Initially, digital was the sales and distribution channel for tickets, superpowered by the arrival of the iPhone and apps in…
2007; but today, tickets are increasingly smarter, doing a multitude of things, from delivering upsells to offering audience behaviour predictions, and can help counter scams and fraud.
“[Tickets now] include wallet integration, dynamic content, access tools, upsells, and upgrades but also special fan moments, exclusive content, and tailored…
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