“They have taught me one fundamental thing: nothing is ever guaranteed”
In conversation with IQ, co-founder and CEO of lililillilil, Annabelle Mauger, describes the company’s evolution and international growth, and the success of the Imagine Van Gogh exhibition.
What first drew you to immersive experiences, and how did the Image Totale tradition influence your creative approach?
It was Cathédrale d’Images in the limestone quarries of Les Baux-de-Provence. The first time I walked in, I felt something strange and powerful, as though I had always known this place.
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Annabelle Mauger describes her immersive experience pathway and explains what drives her creative vision, why accessibility is key for immersive events, and more
Comment 4 June 2026