“I’ve always passionately believed in the power that live events have on people, as individuals and collectives”
How did you first get into live entertainment marketing, and what path led you to your current role? I’ve always passionately believed in the power that live events have on people – as individuals and collectively.
I started out as a drama graduate juggling auditions, acting jobs, and bar work before diving into advertising after realising that it was really about understanding and driving human behaviour. My first job in the music industry was at Live Nation, where I managed…
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The SVP of fan product marketing, brand, and content at Ticketmaster shares why putting fans first is crucial when designing new products for making buying tickets easier
Comment 4 September 2025