ROAM is Where the Heart is
As the big four global agency conglomerates battle for market share, Arrival Artists and ATC Live have merged to offer an indie alternative: ROAM.
Feature By James Hanley | 19 November 2025
Following a long courtship, transatlantic booking agencies Arrival Artists and ATC Live finally made it official in early September, merging to form the independent global powerhouse, ROAM.
“After a few years of ‘dating’ for want of a better word, we figured out that it would make sense to bring this together,” partner/agent Alex Bruford tells IQ. “Both companies had thrived independently and shown the ability to grow artists to arena and festival headline level, and it became clear that we…
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