ROAM is Where the Heart is
As the big four global agency conglomerates battle for market share, Arrival Artists and ATC Live have merged to offer an indie alternative: ROAM.
Feature By James Hanley | 19 November 2025
Following a long courtship, transatlantic booking agencies Arrival Artists and ATC Live finally made it official in early September, merging to form the independent global powerhouse, ROAM.
“After a few years of ‘dating’ for want of a better word, we figured out that it would make sense to bring this together,” partner/agent Alex Bruford tells IQ. “Both companies had thrived independently and shown the ability to grow artists to arena and festival headline level, and it became clear that we weren’t playing to our strengths by operating as two individual companies. It was a natural evolution, because all of us are very driven to constantly improve our offering to our artists.”
The initial union between North America-based Arrival and UK-headquartered ATC was a…
Looking for full access?
Enjoy unlimited access to all digital content by subscribing to IQ
