Strength in numbers: How firms are diversifying the workforce
Wasserman Music, AEG Worldwide, Oak View Group and Pure Represents discuss their strategies and ambitions for fostering greater DEI
Feature By IQ | 1 July 2025
When the global live music industry began its recovery from two years of lockdowns, many organisations found that their workforce had been significantly depleted.
However, as a business that has often been criticised for its lack of diversity, a concerted effort began to try to improve the makeup of the teams of professionals behind the scenes that help artists go on tour and perform at festivals.
Forward-thinking companies and organisations have embraced the concept that a diverse workforce helps deliver a healthier balance sheet, as it better equips operators to cater for artists and fans from all walks of life while acknowledging that different people have different needs, both in the workplace and at live music events.
“Think about the differently abled community or those…