Swiss Precision: 30 years of Gadget Entertainment
IQ charts the trajectory of Gadget and explores the company's enduring ambition to be the best in the business
Feature By IQ | 1 July 2025
“Choose a job you love, and you will never have to work a day in your life.” Sage advice. Timeless, too – that quote is attributed to famed Chinese philosopher Confucius.
And it could certainly be applied to the people behind Gadget Entertainment Group AG, the Swiss live entertainment company celebrating its 30th anniversary this year.
“After finishing school, I wanted to follow my passion – organising concerts and working with musicians,” says Eric Kramer, one of Gadget’s founders and current managing partner, director business operations. “That’s why I decided against pursuing a study programme and started a company instead.”
And so, Gadget was born. Together with his then business partner and friend Alon Renner, Kramer began managing Swiss bands and booking bigger shows by…
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