The Architects: Herman Schueremans

To celebrate the work of some of the international live music industry’s pioneers, IQ Magazine has launched a new series, The Architects, in which we celebrate the key players who laid the foundations for today’s vibrant global business.

In this second instalment, Herman Schueremans explains his part in putting Belgium on the live music map – and his pivotal role in constructing an ecosystem from the ground up that has made his country such an important hub for the European business. 

Living in a land bereft of live music was never going to work for teenage Herman Schueremans, but rather than bemoan the situation or relocate somewhere that international acts would visit, the determined young man made it his mission to change Belgium’s appeal.

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