The LatAm Dealmakers
How booking agents are navigating the routing and scaling of tours across one of the world’s most complex and rewarding live music markets
Feature By Marta Pallarès | 16 February 2026
This article comes from ILMC’s new publication, LatAm Live, the first comprehensive guide to the region and designed to be the go-to resource for understanding the people, places, and forces powering the dynamic markets that make up Latin America.
Free digital access to the whole publication can be accessed here.
When Juan Toro starts planning a Latin American tour, his first decision has nothing to do with routing, logistics, or production budgets.
“My first and most fundamental decision…
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