The Stadium Era: New Frontiers
Top promoters from across the globe tell IQ about the diversity of opportunities and challenges in the current era of stadium touring
Feature By Lisa Henderson | 30 July 2026
As stadium touring enters a new phase of expansion, promoters are pushing into untapped markets, a broader range of artists are reaching headline scale, and infrastructure investment is racing to keep pace with unprecedented global demand.
“There are more stadium-level acts performing in more parts of the world than ever before,” states Live Nation’s president of touring, Omar Al-joulani, summing up the current boom time for this top end of the industry. Markets that historically haven’t hosted Western stadium acts…
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