Think Big: The agency view on stadium touring’s new era
Four of the world's leading agents take stock of the booming stadium touring market as the live industry reaches new levels of scale and competition
Feature By James Hanley | 30 July 2026
By design, the stadium circuit has always been an exclusive club. But the guest list is getting longer. As those rules are rewritten, what was once the final frontier of touring is becoming a fixture of long-term career planning.
“It definitely feels like more artists are capable of playing stadiums today than at any point in the last decade,” says Matt Galle of CAA.
With a new generation of artists now headlining the biggest venues in the world, perhaps the…
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