WTF is DTF?: Weverse creator on the increasing value of direct-to-fan platforms
Woo Seok (Steve) Seo, creator of b.stage and HYBE's Weverse, tells IQ why the industry should take notice of the long-term fan engagement tool
Feature By Lisa Henderson | 31 August 2026
Direct-to-fan (DTF) platforms play a crucial role in strengthening long-term fan engagement. Apps such as HYBE’s Weverse and SM Entertainment’s DearU Bubble have evolved far beyond fan clubs, becoming hubs for memberships, exclusive content, merchandise, livestreams, and ticket access.
Here, Woo Seok (Steve) Seo, creator of HYBE’s Weverse and b.stage, explains how these platforms work and why the rest of the industry should be taking note.
The Philosophy
I think it comes down to a question…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
