“Innovation is no longer an option, but a necessity”
Live music is experiencing a paradox. Audiences continue to seek shared experiences, reinforcing the central role of live in the vitality of creative and local economies.
Yet, rising production and security costs, artist fees, workforce constraints, and regulatory requirements all contribute to a fragile operating context.
In this environment, innovation is no longer an option, but a necessity.
A sector built for complexity, not for inertia
I’ve worked at the intersection of music and tech for 20+ years, beginning in…
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The consultant unpacks how technology is reshaping the live music business behind the scenes and where the industry heads next
Comment 24 March 2026