Arena Market: Norway
Norway is one of the least densely populated countries in the world, with just 39 people per square mile. This makes touring the country, and putting on large-scale events, something of a challenge away from Oslo. Nonetheless, there are several options for those willing to explore beyond the capital.
A ten-minute drive outside the capital, in Fornebu, sits the newly renamed Unity Arena (formerly Telenor Arena), Norway’s largest.
With a capacity of 25,000 for concerts (for sport, 15,000), it’s the natural choice for A-list stars and their huge productions – Olivia Rodrigo and Billie Eilish are both scheduled to play here, while previous years have welcomed Kendrick Lamar, Pink, and Ariana Grande.
The venue was renamed without a commercial partner, to “signal that we are an arena that brings people together into a community,” says Unity Arena CEO Kjetil Bell Tveit. The venue will also undergo a massive transformation, which will see it close at the end of 2026 and reopen in early 2028 as a new, “more compact” venue, created at the heart of…
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