Country Profile: Finland
With the exception of some agencies such as Internationaali Säätö Oy (ISO), Finland’s promoting scene is dominated by international companies such as Live Nation, Eventim (which owns Fullsteam Agency through FKP Scorpio), and All Things Live.
The UK-based Superstruct Entertainment, now purchased by American equity firm KKR, is also a major player in Finland’s festival economy, owning major festivals such as Flow (15,000) and Tuska (21,000).
Flow Festival attracted the likes of Fred again.., Janelle Monae, and Raye, whereas the metal festival Tuska saw headliners such as Bring Me The Horizon, Opeth, and Pendulum this year.
“Finland is known to have a very high level of production. We have good venues and amazing production professionals,” says Aino-Maria Paasivirta, head promoter at Fullsteam Agency. Despite the sanctioning and closing of the Helsinki- based and Russian-owned Hartwell Arena in 2022, the live market is still buzzing.
From Live Nation working with Coldplay, who made their debut selling out four shows in a row at the…
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