Country Profile: India
With a vested interest in witnessing live entertainment and a massive English-speaking population contributing to an “extremely healthy live scene,” according to BookMyShow’s Owen Roncon, India is rapidly developing a reputation for being a major stop for international artists on tour or as festival headliners.
“Thanks to the Internet, the walls have come down,” says the ticketer and promoter’s chief of live events business. “90% of our formal education is in English, and some of the world’s largest Spotify numbers are coming out of India.
Before, we were 20 or so years behind a trend, but thanks to constant exposure to content from outside of India, we’ve now caught up with the rest of the world.”
With Dua Lipa and Coldplay scheduled to perform later this year and next March, respectively, Only Much Louder’s Rishabh Nahar – whose company founded the annual three- day NH7 Weekender festival 14 years ago – believes it’s only a matter of time before the world takes notice of India as a vital tour…
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